The visual identity of Momentum 9 is designed by Tuomas Kortteinen and Heikki Lotvonen. Utilizing custom typefaces designed specifically for Momentum, the identity functions as an apparatus of translation between “content” and “audience”. The act of translating — of transposing, adapting, encoding and annotating — is explored through the use of subtitles, the captions usually displayed at the bottom of our screens. We are used to subtitling films and TV-shows, but could it be possible to subtitle other things? Sculpture? Space? Atmosphere?

Read a more in depth interview about the design here: http://we-make-money-not-art.com/momentum-9-a-case-for-user-alienating-design/

Photos: Istvan Virag © PunktØ / Momentum 9